Hotel Molitor Paris – AccorHotels

Advertising – France

OBJECTIVE

Production of an advertising film for Hôtel Molitor Paris, AccorHotels group.

PROJECT

Welcome to Molitor, a haven of peace in the Parisian capital, a mythical place since 1929, where for 60 years it was the most popular swimming pool in Paris, known for its two pools and its avant-garde atmosphere. Closed in 1989 and transformed by artists into a Mecca of the Parisian metro, the Molitor reopens in 2014, much more than a swimming pool, a hotel, a spa, a brewery, a bar and an art gallery in this famous building.

Such a radical reinvention required a campaign demonstrating the Molitor’s new potential, implemented in the spirit of the avant-garde that cemented its place in Parisian history.