Les Héritiers – UNFP

Advertising – France

OBJECTIVE

Reaffirm the importance of this renowned organization and its mission through a modern and updated visual identity based on a rich history. Broadcast on television and on the Web.

PROJECT

Since 1961, the UNFP has been the only union of professional footballers operating in France. In this powerful and moving film, we are able to demonstrate a closeness to the players that allows the audience to truly understand the issues related to the careers of these footballers, as well as their commitment to defend them.